The Story Bank helps organisations uncover and shape stories that inspire action.
We help you find the story. Then make it land.
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Maybe you recognise some of this:
These don't need better ideas
You need a better story
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At The Story Bank, we uncover and shape the stories behind your work,
then help you use them where they matter
For founders and organisations who need people to quickly understand the value of what you do.
For leaders who need to communicate complex change, build trust and bring people with them.
For professionals who want to communicate with greater clarity, confidence and deep impact.
I'm the founder of The Story Bank.
Stories are my obsession, and I've always lived inside them.
From working as an actor and script editor to helping global leaders, organisations and schools uncover the stories behind their work.
Whether I'm shaping a keynote, refining a brand message, coaching a leader or working with young people, I'm always doing the same thing...
Uncovering your story that was there all along.
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“Amy immediately spotted the real gap in my pitch: my story. She helped me uncover powerful personal stories I’d never told and shape them into a clear narrative — Why me. Why this. Why now. Within weeks we had two angel investors committed and two clients ready to spend. Investors hear thousands of pitches. Amy helped mine stick.”
Hailey How
Founder & CEO, The One care
"Amy quickly understood not just what I do, but why I do it. She drew out the stories and messages that mattered, helping me communicate them in a way that felt natural, authentic and genuinely aligned... I came away with greater clarity, practical ideas and more confidence in how I talk about my business."
CLAIRE BYRNE
Founder, TriBeCa Group
"Amy has a brilliant ability to be direct and insightful about positioning and storytelling, while remaining thoughtful and subtle. What I particularly valued was how she guided me to my own answers - it felt much more like a coaching conversation than a consultation... We refined my narrative, sharpened my positioning and clearly defined my target audience.
I highly recommend Amy.""
volker ballueder
executive coach
Whether you're building a business, leading a team or refining your message, every great sell starts with a great story. Download your FREE guide today.
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